In 1998 he restablished Drowning Creek as an online poster shop on a then fledgling auction site called Ebay. Meanwhile Judy became an avid horticulturist and tropical house manager at the greenhouse where she worked. In October 2000, Judy quit her job to return back to the blossoming poster business.
In the early stages of the poster business, many of the posters were done as collaborations with other illustrators. Besides designing his own posters, Jeff liked the idea of collaborating and publishing other artists. Most of these posters were created using line art supplied by another illustrator with Jeff completing the design, colorizing, and separating for the press, and then printing the posters. Eventually, the shipping back and forth, costs, and the time element made that somewhat impractical.
Since 2003, almost all of the design work coming out of the studio has been done in-house by Jeff and Johnny.
The studio has one several Independent Music Awards for thie work, as well as, an Expresso Beans "Poster of the Year" award where the Jam in the Dam 2007 placed third. Drowning Creek's work has also been heavily featured in publications pertaining to rock poster art such as "The Art of Modern Rock" by Grushkin and King, "Swag" by Spencer Drate and "Gigposters" by Clay Hayes. The studio was also featured in the movie "American Artifacts" which was a documentary of the American rock poster scene.
Jeff continues to document moments in time for people with his poster work.
